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One important Kona industry is their coffee industry. Due to lack of recognition in the County General plan revisions, the importance of the coffee industry to the people was unknown to the politicians making the revisions. Thanks to the information gathered in the Kona MIRA team's survey the plan revisers are now aware of the importance of coffee and other agricultural products to the people of Kona.

Click to view a movie on
Kona coffee created by the
Kona team

 

From the Report on the Community Survey on the Hawai'i County General Plan:

"Agriculture was one of the top three choices for economic development. Seventy-three percent thought this is where the County should be putting its emphasis for economic development. The majority of comments called for more self-sufficiency and the need to diversify our products. Others mentioned developing more opportunities for ag-tourism."